Important tools for YouTubers (2020 Edition)

important tools for youtubers

In this article I am going to tell you tools which are going to help you in increasing views and subscribers for your YouTube channel. So read this post till the end.

All of the tools in this list  are going to help you be a better YouTuber,  they're going to help you  make better content,  they're going to help you manage what it is  that you're going around  your YouTube channel,  starting right now with AppSumo.  

I use AppSumo so much to  find tools that help me,  I've actually even mentioned to you  previous tools on this channel  that I've actually found on AppSumo.  So I thought to myself,  "Hey, I use them all the time anyway,  "I'm recommending stuff  that's already there,  "so why don't I reach out to them  "to see if they would sponsor this video?"  

And they did.  Thank you.  But AppSumo has introduced  me to really cool tools  like Tile, for example, for whipping up  a bunch of text based stories,  like the one on the screen right now,  really quick where I can just use an image  or upload a video. 

Crello, where you can make any kind  of social media graphics really fast.  Happy Scribe, I'm actually  using this one right now  to transcribe my podcast.  You can use this for videos as well.  If you want to repurpose your  video content as blog posts  and things like that,  it's awesome for that.  But anyway, tons of awesome  products at AppSumo.  

I recommend you bookmark them, like I do,  so that you can check in every week  to see any new available software  and catch a discount on it when you do,  because sometimes they even have things  like Pro Factory Video pop up,  which is a stock video website,  which would be extremely useful to you.  


And if you're a TubeBuddy  user, back in 2017,  TubeBuddy was even on  there where you can get  a lifetime membership through them.  But since some of the content  creator specific things  can be a little bit hard to find,  the team at AppSumo built a whole page  where I can add tools  that will be of value  specifically to content creators.  

There's a link to that down  in the description below,  and for the first 1000  people to click that link,  you're also going to get a 10% discount  on top of the already  crazy low prices over there  on all the things that they offer.  

Next on the list is music  to use in your videos.  As a content creator, really good chance  that you are using some  type of music in your videos  or you're trying to find a great place  that you can use music from. 

 As a quick disclaimer,  regardless of where you  are getting your music,  make sure that you always  get it from a place  where you can get the license for it  or that the licensing terms are clear  to make sure that you don't  get yourself in trouble  when it comes to copyright.  

And just so you know,  if you're a YouTuber,  which you are, that if you  are monetizing your videos,  that the music you are  using, you are using it  for commercial purposes,  so keep that in mind  when you're looking for music.  

And with that out of the way,  let's get into the actual music resources  that you came here for.  The first, and the second,  are both 100% free.  The very first is the  YouTube Audio Library.  It is provided by YouTube  for YouTube content creators.  

They've recently refreshed  the interface for it  and they're constantly  adding new songs to it,  and I'll be honest,  they're getting better.  They used to not be that great,  but they're getting better.  
But keep in mind, if you do  upload your videos elsewhere,  the YouTube music is made  to be used on YouTube,  not Facebook, not LinkedIn,  not Twitter, not your website,  anything like that.  It's all made to be  used on YouTube videos,  so make sure that you're  using it on YouTube videos.  


But check it out, it's a great resource.  
Next on the list is Mixkit.  With Mixkit, they have royalty  free music that you can use,  even for commercial purposes.  They also have videos you can  use and a bunch of graphics  if you are a premiere user.  Next on the list is YouTube  growth, channel management  and video management tools,  starting with, of course, TubeBuddy.  

It is the number one browser plug-in  for YouTube content creators.  It'll help you test your thumbnails,  it'll help you tag your videos,  it'll help you optimize  your videos for search  and manage your channel in  a bunch of different ways.  

If you're a YouTuber, you need it.  Get it, you're going to thank me later.  Link, of course, is down  in the description below.  Now I do want to let you know with TubeBuddy  that they do have the free option,  which you can use indefinitely forever  on your YouTube channel, but  if you do decide to upgrade,  you get a lot more really cool features  and it expands just the  functionality in general.  You're going to want to upgrade,  but you can start with it free  so you can see what it can do for you. 

Next on the list is Tube Spanner.  Now, the really cool free  things within Tube Spanner  are they have a script template.  So basically with their script template,  you can go through and you  can fill out your script.  It'll give you a general idea  of how long it's going to take  you to get through the script,  based on all of the text  that you have in there.  

They give you starting script templates  so that you can actually format your video  in a way to where you are  leading people through something,  instead of just randomly throwing  a bunch of information out  there or content out there,  whatever it happens to be for  whatever it is that you make.  But they also have a  thumbnail builder in there  that you can use for free.  

They have a comment management tool,  all kinds of really really cool stuff  inside of Tube Spanner.  If you haven't tried it yet or  you're not already using it,  make sure that you check that out as well.  

One of the things that I get  asked about all of the time  is free video editing software.  Both of the options that I'm  getting ready to share with you  are 100% free, doesn't cost you a dime,  doesn't cost you even a penny.  DaVinci Resolve is the first one. 

With DaVinci Resolve, it is a  full functioning video editor.  You can do all kinds of  really cool stuff with it.  Color grading, you can  do composting in there,  all kinds of just really awesome stuff.  It's like a pro grade editor,  but you get it for free.  

I mean, come on.  HitFilm Express is the next cool piece  of video editing software  that is 100% free,  and the really cool thing about this  is they also have a lot of  composting things built in,  so if you want to add muzzle flashes  or if you want to add flames  or anything like that,  you can do it all inside of HitFilm.  In addition to if you just  want to simply do basic cuts  and all that, you can  also do that as well.  It doesn't have to be fancy.  

Video editing apps is the  next thing on our list.  As I'm sure you know, I get asked a lot  about how to get views and subscribers,  but man, do I ever get asked,  what's a good video editing app?  It happens constantly.  

Android is coming up  right here in a second  but the first one on  the list is Videoleap,  which is coming out eventually for Android  but right now it's just iPhone.  With Videoleap, you can use it for free.  However, there are upsells.  

What that means is you can use it.  You can edit your videos  in there for free.  You can export your videos  for free and all of that,  but if you want to do some of  the extra fun stuff in there,  then some of the options,  not all of 'em but some of the options,  you're going to have to pay for. 

That's just how it works with Videoleap,  but most of the stuff in there,  you can actually do for free.  So it's a full functioning  video editor on your phone  that you can use for free.  

I personally use it for YouTube Stories,  so if you watch any of my  Stories where I'm showing stuff  on the screen and I'm cutting  through things real fast  and all of that, that  all happens in Videoleap.  The next one on the list, for  you Android folks, is VLLO.  

Now, with VLLO, it is  also a free video app  that you can use to cut up your videos,  to cut out all the empty  spaces and things like that  or push in on the footage  or pull out on the footage  so that you can create more  of a dynamic experience  for your viewers, and it's  not going to cost you a thing.  Next on the list is  things that you can use  to make YouTube graphics.  

Now, when it comes to YouTube graphics,  I'm talking about templated  things like thumbnails  and channel art, that sort of thing,  and things that you can use  to just make fully custom graphics  that you can use in your videos  and things like that as well.  The very first is called Photopea.  

Photopea is 100% free.  It is a web based thing, so  you don't have to download  any software or anything like that.  You can use it just right  there in your web browser,  which is really cool.  

You can build thumbnails  with it, channel art.  You can even build video graphics  and export the transparent files  so you can use it in your video.  Things like this for example,  you can just build this  right inside of Photopea. is the next one on the list.  I'm sure if you've  watched any of my content,  you've seen this one mentioned quite a bit  because it's awesome.  

If you go to Placeit  and you just type free in the search box,  you're going to see that  they're going to show you  all kinds of things that  you can use 100% free  without having to buy anything,  which I think is what  100% free actually means.  

They have YouTube intros  in there for free,  they have channel mock-ups for free,  they have thumbnail templates for free,  they have just mock-ups  in general for free  if you're doing merch  or something like that.  Tons of stuff that you'll find  useful if you're a YouTuber  and extra tons of stuff  that you'll find useful  if you're a creative YouTuber.  Next on the list is Canva.  Canva's pretty popular, so  there's a really good chance  you've probably heard of Canva,  but I gotta tell ya anyway  just to be on the safe side.  

They have over 8000 free  templates that you can use  for a bunch of different things,  but some of those things  are YouTube specific.  So of course you can use  them for other social media  but you can also do  channel art and thumbnails  and things like that, and  it's all template based,  which means you just load  it up, change some text,  swap out a picture and you're good to go,  and you have something that looks awesome  without having to do much to it.  

Now if you want to use that  free tool called Photopea  that I mentioned just a minute ago,  or if you're a Photoshop user  where you can edit stuff,  I've got a bunch of stuff as  well inside of my website,  which is called  You should become a member, by the way.  

There's a lot of really  cool stuff in there.  But anyway, I've got a bunch  of really sweet looking  thumbnail templates in there,  you can download.  I've got little subscribe call  to action graphics in there.  I've got live streaming graphics in there.  

All kinds of really cool  stuff that is of value to you  as a YouTuber, hence the name Tuber Tools.  Get it?  Get it?  Tuber?  Okay.  Next on this list,  if you're looking for  templated things to use,  if you do want to get in  there, modify things yourself  and all that using Photoshop  or Photopea, which is free,  my buddy Roberto Blake has something  called the YouTube Starter Kit,  with tons of different  thumbnail templates in there  and video script templates  and things like that.  


It's 100 bucks and you get tons of stuff,  but on the cheap side,  in terms of low cost,  incredible stuff in there.  
So that's an option for you as well.  Now it's time to talk about the apps  for making thumbnails on your phone,  because if you're a  mobile content creator,  then some of the computer based stuff  doesn't really make sense to you,  so you need some stuff to do  this on your phone, right?  You don't have to answer that,  I already know that you agree.  

But anyway, Canva also has a phone app  so you can do all this stuff on the go.  Even if you're a computer user,  you can use Canva on the go  in order to make some awesome  looking thumbnails on the go,  which is fantastic.  

Another great one is Adobe Spark.  Adobe Spark has tons of  great looking templates  that you can use as well,  really easy to modify  to make all your stuff look awesome.  With Adobe Spark, you do have  to set up an Adobe account,  but it's free so it's okay.  
Next up is Snapseed.  


Now, Snapseed doesn't have  the template based stuff  like Canva and Adobe Spark does.  However, if you want to build  something up from scratch,  they do have the ability  to do that using the photos  that you already have,  and they have template based text as well,  so that you can still  make your text look okay.  

But to be upfront with you,  if I'm making thumbnails on a phone,  I would do the image  and make the image pop  inside of Snapseed, and  then I would load that image  into Adobe Spark or Canva,  so that you can put the text  on it or do anything like that  that you want to do to make  it more thumbnail-like.  But Snapseed is awesome at  making the images look fantastic,  so what you can do is you  can manipulate the image  inside of Snapseed, and then if you decide  to put text on it, if you  have that type of content,  then in that case, you can load that image  into Adobe Spark or Canva.  

Content planning.  Now this one right here  is for those of you  that are really taking YouTube seriously.  When it comes to planning content,  I believe that it's extremely  important to plan your content  because if you now the  content that's coming out,  then you can plan for it,  you can mention it in other  videos and things like that,  and you can build up  anticipation of future content.

When you know what you're  going to be making,  you can also record multiple  things at multiple times.  So even though you might  not record multiple videos  at the same time, you  might think to yourself,  "Hey, I'm recording this, this  would actually be a good fit  "for the video that I'm putting  out in two weeks from now,  "so I'm going to make sure that I  record a little extra footage  "that I can use in that video too."  So you should be planning your content out  and you should be putting  together some type  of content strategy, based on what it is  that you're trying to  achieve here on YouTube.  

But anyway, Google Drive is  fantastic for content planning.  Not only can you store files  inside of Google Drive,  B-roll that you take on your  phone or images that you take  on your phone that you know  you're going to be using in a video  and things like that, or  just images from your camera,  whatever, to where you can just organize  the videos themselves inside of folders  inside of Google Drive, that's a win.  

But Google Drive is also fantastic  for organizing Google Docs files,  and what I mean by that  is you can have one folder  inside of Google Drive  that's just your video ideas,  and then within that folder,  you would have working video ideas,  which is videos that you're working on,  you could have pending video ideas,  which is videos that you are  going to be making very soon.

And then of course you can  also add a complete folder  and then what you're doing  is basically just moving scripts around  based on where they are in your process,  so you're organizing your scripts  and your video ideas all  within a few folders.  Google Drive is what I use personally  to organize my video  ideas and then I move them  into because I  have somebody that helps me  with my videos, so it  helps us stay synced up.  

But on my personal side, I do all of that  inside of Google Drive.  Now before I had somebody helping me,  I would use a mixture of  Google Drive and Trello,  just 'cause I had a pretty  good system set up there,  but I just found it  easier inside of Monday  to work with other people with it.  I know some people find  it easier on Trello,  I'm just saying for me personally.  

But anyway, I'm also experimenting  with Airtable and Notion  on some other things right now,  so I'll give you some  feedback on those later.  But for right now, I'm just  going to recommend Google Drive,  and just as a little side  mention, Monday and Trello.  Speaking of Trello, it's also  free for a basic account.  

So if you are going to use Trello,  one thing that I  recommend is they give you  one free power up, which  is kinda like an add on  to your Trello account,  use that for a calendar.  


That way, you can look at a calendar view and you can see what  your content looks like  over the course of the month  or any holes that you have in it  or any way that you can actually connect  the content together.  

So friends, this it for today. I hope you all will find it helpful. If you have any question then type it comment box.

So take care and stay blessed. Stay tuned to us for more content like this.

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