Don't Do These Mistakes, If You Want To Grow Your YouTube Channel


Because of the type  of content that I make,  I'm in a fortunate position  to where I get to tap  into the core of the YouTuber community.  And with that comes all of the problems  that we have as content creators,  because I see all of the comments  and all of the requests people  are making in the comments.  I get DMs from other content creators,  talking about the problems they have.  

I have a form on my live streams  that I do every Saturday  at 9:00 a.m. Eastern,  where you put your  questions about the problems  that you are having so  that I can answer them live  during the live stream.  In addition to that, I  also have my podcasts  where people can email me the  questions about the problems  or questions that they have  about their YouTube channels. 

So it keeps me pretty  informed with what's going on  and all the problems that  content creators have.  And to be honest with you,  it's all the stuff that I've  also went through myself  and things that I currently  go through as well.  But with all of the questions that I get,  people are asking the wrong questions.  

What I'm getting ready to  share with you in this video  might just revolutionize the way  that you approach your YouTube channel.  And we're starting right now. Before I start this article I want to say about Placeit. Placeit has easy-to-edit YouTube intros,  channel banners, end screens  and more for YouTubers.  And the best part is  you don't have to have  any additional software to use Placeit.  You do everything  directly in your browser.  

And because of their  professionally-designed templates,  you don't have to have any design skills  to make pro quality designs  for your YouTube channel.  Check this out, using Placeit  is as easy as selecting  the template you wanna use,  editing the text to fit your needs,  adjusting the colors  to match your channel,  and then saving your finished  file to your computer.  

You can even upload images to  really make your designs pop.  To try, Placeit for  yourself and save 15% off  of your Placeit account,  use the link in the  description of this video.  - Okay, so like I said before,  your channel might not be doing well.  Not because you're necessarily  doing something wrong,  but because you're asking  the wrong questions.  

For example, how do I get more subscribers  on my YouTube channel?  How many times have you had  it go through your brain,  how do I get more subscribers?  How do I get more people to  subscribe to my YouTube channel?  How do I make my channel blow up?  How do I just have more people come in  and participate in what  it is that I'm doing?  


Well, in addition to the other questions  I'm gonna be talking about  with this specific one,  instead of asking, how  do I get more subscribers  on my YouTube channel?  I want you to start reframing  the way that you're thinking  about getting subscribers  on your YouTube channel.  

When it comes to you getting subscribers  on your YouTube channel, it's  not necessarily about you.  And here's what I mean,  instead of thinking,  "How do I get subscribers?"  Think why should someone  else who watches my video,  subscribe to my YouTube channel?  What is it? What is it that  you're doing with your content  that somebody should subscribe for?  


Can you honestly look  at your content and say,  "Okay, this is exactly why  people should subscribe  to my YouTube channel, this is exactly  what it is that I'm doing on my channel  that should cause somebody to subscribe."  And I'm not talking about calls to action  or how often you upload  or anything like that.  

What I'm talking about at  a deeper level is value.  So what you need to be thinking  is when somebody watches my YouTube video,  what value is it that  they get out of my videos?  Why should they want to come back  to what it is that I'm doing on YouTube?  Why should they want to  watch more of my content?  Why should they subscribe  so that they can come back and watch more?  


Define it, and part of  the process of defining it  is thinking to yourself,  how can I add more  to the people that are  watching my content?  How can I add more value to them?  If I'm a gamer and I'm playing a game,  and people are coming in and  participating in my game,  why should they care?  Why should they subscribe  to my YouTube channel  from just watching me play a game?  


What is it that I'm doing?  Am I really entertaining as,  am I as entertaining as I think that I am?  That's why Help Content is such  a powerful thing on YouTube,  because immediately when  you're showing people  how to do things, they are getting value  from what it is that you're  doing right out of the gate.  

Don't get me wrong, that does not mean  that you have to do how-to content  in order to add value to people.  What I'm saying is that you  just need to be able to define  the value that you provide  through the content  that you're putting on YouTube.  


And as soon as you can define that,  and as soon as you can take  it to a deeper level and say,  "How can I just keep adding  more and more and more  to the people that are coming  in and watching my videos?"  If it's entertainment content,  let's say that you're making people laugh.  Like, "How can I be funnier?  Maybe I need to study  comedy a little bit more.  


Maybe I need to you know,  really start fine-tuning  my skill set of telling jokes and my timing  and all that good stuff  so that I can make sure  that I'm really going over the top  in terms of making people laugh  so that they can get that  particular value out of me."  And that I consistently give  it to them in a massive way.  


The next question that I always get asked,  and I guarantee you,  somebody that didn't make  it this far in the video  is going to ask this in  the comments of this video,  because they were just  in too much of a hurry  to actually learn what it is  that they're trying to learn.  

But anyway, when it comes to getting views  on your YouTube channel,  instead of thinking,  "How do I get more views?"  Think, "How are people  going to find my content?  What discovery mechanisms  do I have in place  on my YouTube channel in  order to make it possible  for people to find my YouTube content?"  


For example, we all know  that writing good titles  and that making good  thumbnails for YouTube  is an extremely important thing to do,  if you want people to click on  what it is that you're doing,  but a lot of people are  thinking of that the wrong way.  

What they're thinking is  "I need to make a really pretty thumbnail.  I need to make it graphically-pleasing.  I need to make it beautiful.  I need to make sure that I'm adding  these certain colors to  it because people say  that you should add these colors to it."  But a pretty thumbnail isn't  what makes people click  on YouTube videos.  


What makes people click on YouTube videos  is there's something intriguing  about how your thumbnail  and title work together  that makes those people  want to click on what it is  that you just published,  or that you published a long time ago. 

But when it comes to  getting people to click  on what it is that you're doing,  just like being able to define the value  that you're bringing to your viewers,  you also have to be to define  why should somebody click on this title?  Why should somebody they  click on this thumbnail  when it's presented to them on YouTube?  Is it just because I made  it or is it something  to where it clearly expresses what it is  that they're gonna get on the video?  Did I title it in a way  that makes it crystal clear,  the value that they're  gonna get out of the video  if they do decide to click on it? 


 Long-term you're gonna get  more viewers on YouTube  than anywhere else that you're  gonna share your content.  So because of that, you  have to be able to define  why people should click on  what it is that you're doing.  

When you're writing your titles,  when you're making your thumbnails,  sit back and look at them  and think to yourself,  "Okay, why should somebody click on this?  Why is this interesting to somebody?  Why would it be intriguing  or compelling enough  for somebody to want to click on it?"  


If you can't define it,  don't publish the video  until you define it, sit  there and just workshop it.  

If it takes you an extra  hour to work through titles,  or if it takes you an extra  three hours to make a thumbnail  to where you can clearly define,  oh yeah, people are gonna love this  once they see this particular  thing in the thumbnail,  or I'm focusing all the  attention on the right thing  that somebody is gonna care about  when they actually get this  video presented to them  on a home page, or next to another video.  If you can define that thing,  you're going to drastically  increase your chances  of people clicking on your content.  

And then of course, if we revert back  to that first question, in terms  of how can I add more value  to the people that are  watching my content,  then you're able to get people to click  and you're able to define why,  and you're able to  define the specific value  out of what it is that you're doing  and why it is that they should care,  and the value that they're  getting out of your content,  which means that your  ability to keep them involved  with your videos is  also going to be higher.  

Which brings me to the next question  of how do I get more  watch time on my videos,  so I can get monetized?  The easy way to get more  watch time on YouTube  is to make it easy for people  to find more of your content.  And in addition to that,  to have people come coming  back to your channel.  


So just like the other two  examples that I talked about,  instead of thinking, "How  do I get more watch time?"  You need to be thinking,  "Why should somebody watch my video  for a longer period of time?  Why should they come back to my channel?  Why, why, why, why, why?"  


But not the reason that they  she'd come back and watch  is because I make good videos.  

Thinking you make good videos  is not enough of a reason  for people to keep  coming back and watching.  Again, you need to define  why it is that people should  watch your videos longer,  why they should come back to your channel,  why they should watch that next video  that you're recommending to them as well.  

Why the content that you're  making easy for them to find,  why they should click on that  stuff and watch that as well.  

You have to be able to define it.  Part of defining it is  actually learning how to use  an awesome tool that  YouTube gives us for free,  called the audience retention report,  that shows us literally second by second,  how the masses are responding  to what it is that we're doing  so that we can make good decisions  and that we can make it more clear  why people should continue  watching our videos  because we fine-tune them over time  in order to make sure that what  it is that we're putting out  is something that people will respond to.  


But at a higher level,  not just respond to,  but something that people will enjoy.  

And the more that you analyze  your audience retention reports,  the easier it's going to  be to identify exactly  why it is that people should watch longer,  because you are using that information  to make better videos, which then creates  a better experience for your viewers  so that they are getting  the specific value  that we talked about  before out of your content,  so that they'll want to keep coming back  and watching more of your videos. 

So that they'll want to  click into your channel page  and go and look at all the  other videos that you have.  So they'll want to click  on your pin and comment,  or the next video that you  recommend in your end screen.  Define it, the next  question that you'll see  all over the internet,  anywhere that you go  that YouTubers hang out, you're  gonna see the big question.  

Should I focus on quality or quantity  when it comes to YouTube?  Again, it's the wrong question?  The right question is how long do I plan  on uploading videos to YouTube?  Is this something that  I want to be sustainable  over a long period of time?  


When you start answering those questions  it's gonna lead you down the  path on quantity or quality,  because typically what happens  is if you plan for the long game,  then you're probably not gonna  be public every single day  or multiple times per day,  because you know that,  hey, I'm gonna be doing  this for a long time.  

And I don't wanna just  completely drive myself crazy  with the content that I'm making,  because I'm putting out  so much all the time  and I'm not doing anything  else. So because of that,  I'm going to pace myself  so that I can make sure  that it's sustainable.  And as a heads up, if you plan to do this  for an extended period of time,  I really recommend that you  do pace yourself because,  you know, it's a lot of work,  putting all of these videos.  

So I really do recommend  that you pace yourself  and that you focus on making  sure that you're focused  on the other things that  we've been talking about  in terms of, you know,  value and sustainability  and that sort of thing, because if not,  you can find yourself sometimes  in a really bad position  in terms of how your mind starts working  when you start burning out,  when it comes to publishing  content all the time.  

And another part of that  question on quality or quantity  is am I enjoying what  it is that I'm doing?  Because if I'm not enjoying  what it is that I'm doing,  when I'm putting out all these videos,  then why do I wanna just  keep crushing out videos  all the time? But if you've done something  to where you're like, you  know, "Hey, this is cool,  I'm having a great time,  but it's not something I  wanna do all the time,"  then, you know, pace yourself again  so that you can do it  in a sustainable way.  

And so that you can  get more joy out of it,  because part of this whole  thing being a marathon  is that it's something that we enjoy,  being a content creator, making content,  connecting with your community  and building communities  and all that stuff.  It's things that we enjoy.  

That's why we start doing  it in the first place.  So because of that, you know,  it's important to make sure  that you are giving yourself  a little bit of an edge by making sure  that what you're doing is sustainable.  Another question that you'll also see,  all over for the internet  on YouTube communities  is how do I make better thumbnails?  


Instead of asking, how do  I make better thumbnails,  first, think, "What do  I know about design?  What do I know about imagery?  What do I know about  grabbing someone's attention  with an image? What do I know  about how colors work together?"  And don't get me wrong.  

I don't want any of this stuff  to come across the wrong way,  because we all have things  that we are learning  along this process and  we don't know sometimes  the right question to ask until  we do know the right question to ask.  So I'm just trying to use  this as an opportunity  to help give you some  perspective on, you know,  what it is that you're doing,  because I think a lot of  people are really focused  on the wrong things, but anyway,  just wanted to get that out  of the way, so let's continue.  


But when it comes to your  thumbnails, you know,  think, "How many design  videos I watched, right?"  I'm watching these videos  on how to grow on YouTube,  but how many videos am  I watching on design  so that I can really make good thumbnails?  How many videos am I  watching on psychology?  So that I can start, you  know, really start getting  into how brains work  in terms of, you know,  not at like a neuroscience  level or anything like that,  but just from like, you know,  just to get some insights  on how people respond to certain things,  like calls to action, for example.

Another thing that you  gotta be asking yourself,  if you are trying to figure out,  "Hey, how do I make better thumbnails?  Am I A/B testing my thumbnails?  Am I actually testing my thumbnails,  so that I can start defining  what it is that my audience responds to?"  Yes or no. If the answer is no,  then you need to start  testing your thumbnails.  


But again, you got to start  asking the right questions  to make sure that you can  provide the right path  for yourself in order to get  the success that you're after.  And if you need something  to help you test thumbnails,  you can use TubeBuddy for that,  I have a link to it down  in the description below.  

So this next one I get asked  in my live streams a lot,  because there's a lot of  people, not everybody,  you know, there's plenty of people.  You might be one of  them that are on YouTube  because you are doing this as a hobby,  because you're just doing it as a way  to connect with other people  that love what you love.  Now, there's also the  other people that are like,  "Hey, I wanna do this as a thing," right?  "I wanna be like a YouTuber.  I wanna do the whole  full-time YouTube thing."  


And they're asking, "Hey, how  do I go full-time on YouTube?  What is it that I have to do?"  Which is a good question,  because in that situation,  what is it that I have to do  is a really, really good question.  Because when in that situation,  what you got to think about  is you have to think about, okay,  how the questions that you need to ask  are how am I currently monetizing  what it is that I'm doing?  How many streams of possible  income am I creating now,  as let's say, if you're  just getting started?  


You know, if I look into the future,  what can I think of  that I could possibly do  to monetize what it is that I'm doing  in a bunch of different ways?  And another part of that is  also looking at your competitors  and being like, "Hey,"  the question, how are my  competitors monetizing  what it is that they're doing?  


Because in order to go  full-time on YouTube,  you need to make sure  that you're implementing  some monetization ideas as  fast as you possibly can,  because yes, absolutely, you can crush it  and add revenue if you're  getting crushed with views,  but most creators don't  get crushed with views.  

So because of that,  you have to think of all  of the different things  that you could possibly ever  do with your YouTube channel  in order to be able to  generate a full-time income  for yourself so that you  can do it all the time.  For example, in my situation,  I have eight different ways  that I monetize right now,  and I've actually taken  a step down, it was more.  


But I have eight different  ways that I monetize right now.  And within those eight different ways,  there's a bunch of additional things  or a bunch of different stems off  of those eight different things  that I monetize from as well.  So that's how I'm able to  do this stuff all the time.  

So if you are somebody that  wants to do it full-time,  you just have to start thinking  from that point of view,  in terms of, you know, what  is it that I'm going to do  in order to be able to monetize?  And how fast can I actually  implement some of this stuff  so that I can start having the videos  that I'm making now  working for me from now,  all the way into the future,  as my channel continues to grow?  


Because it can create a  snowball effect of sorts  with your income, just like  a snowball effect happens  when you're actually growing  your channel as well.  

So friends, this it for today, I hope you have learnt the mistakes and try to rectify them. Stay tuned to our blog.
Thank you

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