Which YouTube Analytics Matters Most | Amazing Adviser

I'm going to tell you what  YouTube analytics to focus on  if you're wanting to grow  your YouTube channel.  And we're starting right now. 



The very first thing that  you need to make sure  that you're focusing on,  is your thumbnail click-through rate.  

And the reason that this is so important,  is because your thumbnail  is the first point  of contact that you have  with your current viewers,  and with new viewers.  So your thumbnail and your  title are extremely important. 

So paying attention to  your click-through rate  and your thumbnails is  going to let you know  how effective your thumbnails are.  How effective are your  thumbnails at bringing people  into your video content?  

And I know you're wanting  to know, hey Nick,  what's a good number to go for?  YouTube says that between  three and 10% is the average,  so you want to try to go  for the higher version of that, or higher. 

So, if you're getting like a 1% or a 2%  or like a 1.6 or whatever,  then you want to look at your thumbnails,  just be honest with yourself,  look at your thumbnail,  say, yeah, I might have  spent a lot of time on this  but people just for whatever reason,  they're not responding to it  so I need to make some experiments here  and I need to figure out what  I can do with my thumbnails  in order to get people to  respond to my thumbnails. 

A really cool tool to use for this  to make sure that you're  making effective thumbnails  is called TubeBuddy, I'll put a link to it  down in the description below  but they have an A/B testing feature  where you can actually test  thumbnails against each other  to see which ones the most effective.  

Make sure you check it out  in the description below. 

The next thing that you  should be paying attention to  in your analytics is your  audience retention reports.  

Your audience retention reports  are going to let you know  how people are responding  to your content because you might think  that you're putting out the  best videos in the world,  your family, your friends,  everybody might think,  hey, this is great but then you go  into your audience retention reports  and you can actually  see how people in mass  are responding to your content.  

So your audience retention  reports are going to let you know  hey, how good is my content?  Is my content decent?  Is my content great?  Does my content suck? 

Look at your audience  retention reports objectively  and take the data.  It doesn't matter what you think,  it matters what that data tells you  in terms of how people  are actually responding  to the content that you're putting out. 

Now with the audience retention reports,  you want to keep an eye on  the total percentage viewed  and you'll want to keep an eye  on the actual total watch  time that you're generating  because let's say for example  that you're putting out videos  and you're getting a  minute worth of watch time  because they are two minute videos,  well, if you're putting out a video  that's 10 minutes long and  you're getting five minutes,  then those videos are  accumulating more watch time  for your channel which  ultimately is a bigger win.  

The next one that you want to focus on  inside of your analytics is  your overall subscriber growth. 

Now I know that it's important  to not get caught up in the numbers per se  but if you're not  generating any subscribers  but you're generating a lot of views,  that tells you that yeah,  people are coming in,  they're watching your stuff  but they're not finding enough  value there to subscribe  and to want to keep coming back.  

Another thing that you want to look at  when you are looking at  the amount of subscribers  that you're generating is you want to look  at the specific videos that are generating  the most subscribers for you. 

And if you want to fine-tune this,  I actually built a calculator  because a lot of people are asking me,  hey Nick, how do you figure out  your view to subscriber  ratio and all that stuff?  I actually built a calculator.  

If you go to viewstosubs.com,  then you can actually calculate this in  if you don't want to do the math.  And I know that subscriber  growth thing is kind of obvious  but I just wanted to  mention it and explain  why that particular metric is important  because it lets you know the value  that you're bringing to other people. 

Another metric that is important  is how many playlist  adds that you're getting.  Now this isn't something  that's going to trigger anything  or anything like that but the  reason that this is important  is because this lets you  know how much personal value  that you're bringing to people. 

So if you're putting out content  and people are adding  it to watch later lists  or they're adding it to  playlists for themselves,  that lets you know,  hey, people are finding  enough value in this that  not only are they subscribing  but they're actually wanting  to watch these particular  videos more and more  and another thing that  that's going to tell you  is that's going to say when you  can start clicking into those  is that's going to say, hey,  if people are finding value  in these particular videos  and they're adding these  to playlists a lot,  maybe, just maybe, I should  make more videos like that. 

Now when you're looking  at that information,  what you want to think about is  you want to think about okay,  this video, is it generating  a lot more subscribers  because it's gotten a lot more views?  If so, maybe I need to  make more videos like this  to get more views and subscribers,  or if you have a video  that's generating subscribers  at a higher rate but it  hasn't gotten all the views  that some of the other videos have gotten,  then in that case, you  can look at that and say  okay well, if this one's  generating more subscribers  at a higher rate, might  be your subscribe ratio  that I mentioned a minute ago,  if this one's generating  subscribers at a higher rate,  then how can I remake this  video or make videos like it  that maybe I could go for  more difficult search terms  or maybe I could try to do another way  that I can present this so that I can try  to get more views on this particular topic  because it's generating more  subscribers at a faster rate. 

Another one that's  important to keep in mind  when you're looking in your  analytics is the shares.  

A lot of people overlook shares  and they're like, oh well,  shares aren't important  but in reality, shares mean  that your content is so good  that the people that  are watching your videos  find enough value in it that  they're willing to share it  with other people on the internet,  be it their family, their  friends, their followers,  whoever, that they're  finding that much value  in what it is that you're doing  that they are willing to  share it with their networks  with their people that they know. 

And of course, the more that  your stuff is shared out there,  that's the more session times  that are going to be started on YouTube,  that's more people that  are going to be exposed  to your content, that's  going to start bringing  more people in and all that stuff. 

So shares are definitely  an important thing  to keep an eye on when it  comes to your YouTube metrics.  And of course the overall engagement  that you're getting on  your channel also matters. 

Now, some people are like,  hey, comments don't matter  or likes don't matter and all that stuff  and it's not something that  is going to make YouTube say  oh well this video got a lot of comments.   

So let's just show it to  everybody, it doesn't work that way  but what it does do is it tells you  that what you're making  is interesting enough  or the people are opinionated  enough or whatever  to where they are going to take that effort  to go and they're going to sit there.  

They're going to type in their computer  and they're going to make that effort  to interact with what  it is that you're doing  and if you look at it,  if you back up everything  that I've said so far in this video,  you know, we've got the thumbnails  which tells you how people respond  to what it is that you're doing,  we've got your watch time which tells you  how people respond to what  it is that we're doing,  we've got your playlist  which tells you how people  respond to what it is you're doing,  shares, how are they responding,  the overall engagement on your channel,  how are people responding to  what it is that you're doing.

The reason that these  particular ones are important  is because YouTube is a responsive system  and the more people are  responding to your content  in all these different ways,  the more YouTube is going to  promote you out on their platform  because you're keeping people on the site,  you're keeping people  interested in your content,  you're keeping people engaged  with what it is that you're doing,  they're responding to your content.

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