Revolutionizing Indian Men's Fashion: The Story of Louis Stitch
In India, fashion for men has often been limited to traditional styles and colors.
Unlike the international market where men's fashion products are diverse and innovative, the choices for Indian men have been somewhat constrained. One man decided to challenge this notion and bring a wave of change.
This is the story of Louis Stitch, a brand that is redefining men's fashion in India.
Amol Goel, an alumnus of IIM Calcutta, founded Louis Stitch in November 2019. He aimed to break free from the conventional and mundane offerings in men's fashion.
Especially focusing on men's leather footwear, Goel realized that there was a lack of variety and innovation in this segment. Traditional brands mostly stuck to black, brown, or tan shoes, hardly exploring designs or colors.
The primary objective of Louis Stitch was to infuse a sense of luxury and premium quality into Indian men's fashion. Goel and his team brought together skilled artisans and shoemakers who were passionate about their craft.
This collaboration led to the introduction of a stunning range of men's footwear, boasting over 11 colors and numerous designs.
The brand started to compete with select international names while keeping the Indian essence intact.
Louis Stitch's efforts were recognized when they secured Rs 5 crore in a pre-Series A funding round from Space World Group, a conglomerate with interests in various sectors. This injection of funds marked a significant step towards the brand's growth and expansion.
Goel's vision goes beyond just footwear. With the fresh capital, Louis Stitch plans to diversify its product portfolio in the men's wear category.
The brand is all set to establish its presence across major Indian cities and metros. Louis Stitch is also gearing up to launch its first-ever brand outlet, offering a comprehensive range of apparel, accessories, and footwear designed for Indian men with aspirations for luxury fashion.
The COVID-19 pandemic posed unforeseen challenges, but Louis Stitch's commitment to quality and innovation allowed it to weather the storm.
The brand, which initially started with formal and semi-formal footwear, expanded into accessories like wallets, ties, belts, and socks. In May 2023, the brand took a leap into the apparel segment, introducing formal shirts and polo t-shirts, which received positive responses from customers.
Louis Stitch sources its premium materials from countries like Argentina, Germany, and Egypt. The brand's distribution center in Gurugram plays a pivotal role in fulfilling customer orders, averaging around 35,000 orders per month.
Louis Stitch's presence extends across online platforms like Myntra, Flipkart, Amazon, Nykaa Fashion, and Ajio. The brand's success is evident through its growing customer base, generating a gross revenue of Rs 45 crore in FY23.
As the Indian men's apparel ecommerce market continues to flourish, Louis Stitch aims to stand at the forefront of this growth. With plans to introduce a robust apparel range and unique designs in the pipeline, the brand is set to make waves.
The launch of exclusive laptop bags and premium casual footwear demonstrates Louis Stitch's commitment to innovation and quality.
Louis Stitch's competition isn't just local; it competes with global luxury players in terms of quality and craftsmanship. The brand envisions itself as a go-to destination for Indian men seeking premium luxury fashion without breaking the bank.
Amol Goel's journey with Louis Stitch showcases how one person's vision can redefine an entire industry. Through innovation, dedication, and a commitment to quality, Louis Stitch is proving that Indian men's fashion can be as diverse and exciting as anywhere else in the world.