Empowering Financial Literacy in the Young: The Young Wealth Creators Organisation's Journey
In an age where financial literacy is increasingly becoming a vital life skill, Parichita Bansal and her husband Ruchir Bansal embarked on a mission to bridge the gap.
In 2020, they founded the Young Wealth Creators Organisation (YWCO) with a noble vision—to equip children with the tools to navigate the complex world of money management.
Their philosophy revolves around providing education, experience, and exposure to empower the next generation to realize their dreams consciously, consistently, and constantly. Parichita passionately asserts, “To sustain this, all we need is to build an enriching environment, and that environment exists—it's called school.”
The heart of YWCO's endeavor lies in a comprehensive five-month course meticulously designed by Parichita Bansal, a serial entrepreneur and retail investor.
This one-of-a-kind educational program is tailored for school children, imparting the values of investments, budgeting, savings, risk management, and asset management.
The curriculum not only educates young minds about financial matters but also introduces them to sustainable means of income for old age, healthcare, and unforeseen crises.
The Evolution of a Vision
YWCO's journey began in 2020, preceding the COVID-19 pandemic. Parichita initially engaged with underprivileged children, recognizing the dire need for financial education.
As time progressed, the startup pivoted to virtual workshops lasting five months, catering to parents eager to instill financial literacy in their children.
The year 2021 marked a significant milestone as the content was meticulously developed in alignment with the National Education Policy (NEP) 2020, catering to school children.
In the year 2022, YWCO took a monumental step by beta testing a 20-week module. The startup engaged around 115 students in focused groups, ranging from 5 to 30, to gauge user engagement and content efficacy.
This step facilitated the enhancement of role-playing games and teaching strategies, creating a more immersive and impactful learning experience.
During this phase, YWCO generated revenue amounting to approximately 10 lakh rupees, demonstrating the viability and value of their offering.
Stepping into the Classroom: How YWCO Works
When a school partners with YWCO, it becomes an affiliate member of the startup, gaining access to a world of financial education.
YWCO then provides the school with a registration link for its students. The school then shares this link with students who express interest.
After registration, students receive unique access codes to log in to the YWCO portal. Similarly, teachers and instructors have access to their own portal, fostering seamless coordination between the two stakeholders.
Furthermore, YWCO ensures effective participation through feedback forms provided after every class.
YWCO's module boasts features like Career Day and Meet the CEO, designed to nurture a mindset of wealth creation across multiple avenues, be it the stock market, entrepreneurship, or real estate.
Career Day, presented as a Facebook Live program, invites accomplished individuals to share their journeys and insights.
Come July, Meet the CEO sessions will kick off, wherein two students from the YWCO community will interview a CEO and gain a firsthand look at their workplace.
A Flourishing Business Model and Aspirations Ahead
YWCO operates on a B2B finance edtech model, charging schools an annual fee of Rs 499 plus GST per student to lease the content.
This content is readily available on the YWCO website, granting members unrestricted access to valuable resources and the supportive YWCO community.
In the fiscal year 2022, YWCO generated a revenue of Rs 1.2 crore, a testimony to its growing impact. Looking forward, the startup aims to reach Rs 2.5 crore in revenue by FY23.
The startup has already forged partnerships with esteemed institutions such as Xavier's, DAV, Sarvhitkari, St. Kabir's, SIL International, and Sacred Heart Convent School.
YWCO envisions a broader horizon, aiming to craft regional content that can effectively penetrate rural India and government boards.
This expansion reflects YWCO's dedication to democratizing financial education, ensuring every child, regardless of their background, has the tools to navigate the world of finance confidently.
As Young Wealth Creators Organisation continues to chart its course, it reaffirms its commitment to nurturing a generation of financially literate individuals who are equipped to handle life's fiscal challenges.
Through its innovative approach and unwavering dedication, YWCO paves the way for a brighter, more empowered future—one where every child can make informed financial decisions and build a strong foundation for success.